To make data-driven decisions, you need smart information.
Today, data is said to be the gold dust of the 21st century. The key is not only to have the data, but to know what to do with it, analyze it and enhance business decision-making with reliable information about what the customer wants and needs.
A tool such as IC Analytics lets banks have a global vision of the different customer profiles and their most frequent activities, the time of day in which they use the channels, the most frequently used channel, the most commonly used transactions, among other information.
But it also makes it possible to develop tailored strategies for customers, allowing for early detection of customers who may be thinking of leaving the bank, or in contrast, detecting needs in reference to loans and new products. Data analysis gives banks the tools to truly personalize their services.